We travelled the world, like The Sartorialist, looking for style. Everyone, everything, everyplace is done the documentary way, including the style itself.

The films purpose is to be an inspirational piece commisioned by H&M with the intent to show the street fashions all around the world and do so in a real way using no styling, no dressing up models in H&M products. The participants was found scouting the blogg internet, reading local magasines, asking around and actually just stopping someone looking smart on the street.